![]() Jessica Mendoza: One was Apple's proprietary Lightning cable, and the other, the USB-C cable that every other smartphone uses. Yeah, the two most popular connectors in the world, I think, right now. Joanna Stern: We're going to start with you, Jaws. Jessica Mendoza: She pointed to a poster board showing two cables. Really, it's a global crisis at this point, and I'm going to bring it up here. Joanna Stern: I've called you both here to talk about really a big problem. Last year, at the Wall Street Journal's Tech Live event, columnist Joanna Stern spoke with two Apple execs on stage about a charged topic. Coming up on the show, from chords to content moderation, Europe's regulators are taking on big tech and winning. Jessica Mendoza: Welcome to The Journal, our show about money, business, and power. And I would say this is just the beginning of big global changes for tech. Kim Mackrael: This redesign is actually almost a perfect example of the way that rules that are set in the EU in Brussels ripple out to the rest of the world. New laws from the EU are about to cause a tsunami of changes for big tech, and Apple's new iPhone port is a sign of things to come. Jessica Mendoza: And those bureaucrats have been busy. Kim Mackrael: Probably at least some of the credits goes to some bureaucrats in Europe. But this tweak didn't exactly come from Apple's designers. Jessica Mendoza: The U in USB-C stands for universal, which means Apple's newest phone will finally work with the same charging cable its rivals use. Kim Mackrael: What's different this time is that the phone that's coming out will actually have, for the first time on an iPhone, a USB-C port. Jessica Mendoza: How is this new phone going to be different in terms of that port? Kim Mackrael: I was very interested to see what Apple would be doing when it came to the little hole on the bottom of the phone, which is where you plug in your cord to charge the phone. Jessica Mendoza: But our colleague, Kim Mackrael, was watching for one thing in particular. ![]() In titanium, for a durable, light, and stunning finish. Tim Cook: 5x telephoto camera, the fastest chip ever in a smartphone, a customizable action button. ![]() It comes with a bunch of shiny new features. Jessica Mendoza: Apple CEO Tim Cook revealed the new iPhone 15. Jessica Mendoza: Yesterday, in Cupertino, California. This version may not be in its final form and may be updated. This transcript was prepared by a transcription service.
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